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Register: SAP NOW Brasil

Terms and conditions

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SAP NOW Brasil

Terms and Conditions – Registration SAP NOW Brasil
SAP NOW General Event Statements

The SAP NOW it is considering one of the biggest technology events in the Brazilian market. With content for all lines of business of a company, this year will feature the unpublished presentations and closing with a special presentation. In addition, the event will feature personalized and interactive experiences with the use of SAP solutions, success stories from large companies and market lecturers. The SAP NOW Brasil event is an opportunity to learn about current trends in business innovation in different Brazilian industries through breakthrough technologies, and to know the future dynamics of the digital economy backed by a large portfolio of SAP solutions that respond to the needs of your business. Meet the experts and colleagues who share your best innovation practices to transform and respond the demands of a digital world.

The event will be held at the Transamerica Expo Center, in the city of São Paulo, for customers and potential customers of different Brazilian companies. The event will promote the generation of changes and a constructive step for the digital transformation of the country's industries. Executives from different areas of organizations which the power of the people drives their growth, success and results to a digitally intelligent company. If you object or disagree, do not proceed with your registration.

The invitation is personal and non-transferable as long as your acceptance does not violate the rules or internal policies of your organization. If you are in doubt as to whether your acceptance will violate any internal rules or policies, it is recommended that you seek the Ethics, Legal and / or Compliance Council department of your company. In the event that your organization does not allow this invitation to be accepted in whole or in part, and even if you wish to attend the SAP NOW, you will have to pay the costs involved, in which case SAP will be pleased to provide you with other within the regular market standards. The amounts presented will be subject to the taxes in force at the time of billing.

Consents to share personal data:

- Yes, I agree to let SAP make my profile publicly accessible and to display the public attributes of my profile on SAP websites.
- Yes, I agree to let SAP process and share my personal data and any special category data to provide me with the best event experience.
- Yes, I agree to let SAP make my event profile publicly accessible to event attendees and to display the public attributes of my profile on SAP event websites and mobile applications.
- Yes, I agree that my registration at the event places me on a preferred list to be contacted at this same event for the next year.

Privacy Statement:

Protecting the individual's privacy on the Internet is crucial to the future of Internet-based business and the move toward a true Internet economy. We have created this statement to demonstrate our firm commitment to the individual’s right to data protection and privacy (“Privacy Statement”). This Privacy Statement outlines how we handle information that can be used to directly or indirectly identify an individual (“Personal Data”).


When does this Privacy Statement apply? This Privacy Statement applies to Personal Data that you provide to SAP or which is derived from the Personal Data as outlined below. The use of and any information that is gathered by cookies or other web-tracking technologies is subject to the disclosures and options provided by the TrustArc Consent Manager, which can be found on the relevant website. For websites on which the TrustArc Consent Manager is not available, this Privacy Statement also contains information and choices regarding cookies and other web-tracking technologies.

Data Controller. The data controller of www.sapnow.com.br is SAP Brasil Ltda, Avenida das Nações Unidas, 14.171 –6° floor, Marble Tower - Brooklin, São Paulo, Brazil, Postal Code: 04730-000 (“SAP”). Where a registration form is presented on this website, the data controller may vary depending on the actual offering or the purpose of the data collection but it is in any case displayed on the individual registration form’s privacy statement. The SAP Group’s data protection officer is Mathias Cellarius (privacy@sap.com).

What does SAP do with my Personal Data? SAP will process the Personal Data provided hereunder only as set out in this Privacy Statement. Further information can be found in Sections B. and C. below. Where the processing of your Personal Data is based on a statutory permission, you can find information on which Personal Data SAP is processing or using for which purposes in Section B below. Where consent for the processing of your Personal Data is required you can find further information in Section C. below. This information matches with the respective consent statements pertaining to individual processing operations in the Consent Resource Center.

Duration of processing of Personal Data. Where SAP is processing and using your Personal Data as permitted by law (see B. below) or under your consent (see C. below), SAP will store your Personal Data (i) only for as long as is required to fulfil the purposes set out below or (ii) until you object to SAP’s use of your Personal Data (where SAP has a legitimate interest in using your Personal Data), or (iii) until you withdraw your consent (where you consented to SAP using your Personal Data). However, where SAP is required by mandatory law to retain your Personal Data longer or where your Personal Data is required for SAP to assert or defend against legal claims, SAP will retain your Personal Data until the end of the relevant retention period or until the claims in question have been settled.

Why am I required to provide Personal Data? As a general principle, your granting of any consent and your provision of any Personal Data hereunder is entirely voluntary; there are generally no detrimental effects on you if you choose not to consent or to provide Personal Data. However, there are circumstances in which SAP cannot take action without certain Personal Data, for example because this Personal Data is required to process your orders or provide you with access to a web offering or newsletter. In these cases, it will unfortunately not be possible for SAP to provide you with what you request without the relevant Personal Data.

Where will my Personal Data be processed? As part of a global group of companies, SAP has affiliates and third-party service providers within as well as outside of the European Economic Area (the “EEA”). As a consequence, whenever SAP is using or otherwise processing your Personal Data for the purposes set out in this Privacy Statement, SAP may transfer your Personal Data to countries outside of the EEA including to such countries in which a statutory level of data protection applies that is not comparable to the level of data protection within the EEA. Whenever such transfer occurs, it is based on the Standard Contractual Clauses (according to EU Commission Decision 87/2010/EC or any future replacement) in order to contractually provide that your Personal Data is subject to a level of data protection that applies within the EEA. You may obtain a redacted copy (from which commercial information and information that is not relevant has been removed) of such Standard Contractual Clauses by sending a request to privacy@sap.com.

Data subjects’ rights. You can request from SAP at any time information about which Personal Data SAP processes about you and the correction or deletion of such Personal Data. Please note, however, that SAP can delete your Personal Data only if there is no statutory obligation or prevailing right of SAP to retain it. Kindly note that if you request that SAP delete your Personal Data, you will not be able to continue to use any SAP service that requires SAP’s use of your Personal Data.

If SAP uses your Personal Data based on your consent or to perform a contract with you, you may further request from SAP a copy of the Personal Data that you have provided to SAP. In this case, please contact the email address below and specify the information or processing activities to which your request relates, the format in which you would like this information, and whether the Personal Data is to be sent to you or another recipient. SAP will carefully consider your request and discuss with you how it can best fulfill it.

Furthermore, you can request from SAP that SAP restricts your Personal Data from any further processing in any of the following events: (i) you state that the Personal Data SAP has about you is incorrect (but only for as long as SAP requires to check the accuracy of the relevant Personal Data), (ii) there is no legal basis for SAP processing your Personal Data and you demand that SAP restricts your Personal Data from further processing, (iii) SAP no longer requires your Personal Data but you claim that you require SAP to retain such data in order to claim or exercise legal rights or to defend against third party claims or (iv) in case you object to the processing of your Personal Data by SAP (based on SAP’s legitimate interest as further set out in B. below) for as long as it is required to review as to whether SAP has a prevailing interest or legal obligation in processing your Personal Data.

Please direct any such request to privacy@sap.com.

Right to lodge a complaint. If you believe that SAP is not processing your Personal Data in accordance with the requirements set out herein or applicable EEA data protection laws, you can at any time lodge a complaint with the data protection authority of the EEA country in which you live or with the data protection authority of the country or state in which SAP has its registered seat.

Use of this website by children. This website is not intended for anyone under the age of 16 years. If you are younger than 16, you may not register with or use this website.

Links to other websites. This website may contain links to foreign (meaning non-SAP Group companies) websites. SAP is not responsible for the privacy practices or the content of websites outside the SAP Group of companies. Therefore, we recommend that you carefully read the privacy statements of such foreign sites.

In the following cases, SAP is permitted to process your Personal Data under the applicable data protection law.

Inquiry or ordering the requested goods and services. If you inquire about and/or order goods or services from SAP or express interest in the products and services of third parties at an SAP event, SAP will use the Personal Data that you enter into the order or registration form (usually (a subset of) your name, (email) address, telephone number, company name and address, your job title and role and, if payment is to be made to SAP, credit card number or bank details) only to process your order or to provide the requested goods and services. This may include taking the necessary steps prior to entering into the contract, responding to your related inquiries, providing you with shipping and billing information, and to process or provide customer feedback and support. This may also include conversation data that you may trigger via the chat functionalities on SAP.com or other local SAP web presences, contact forms, emails, or telephone. In this Privacy Statement, “goods and services” includes (access to) SAP’s web services, offerings, contests, sweepstakes, other content, non-marketing-related newsletters, whitepapers, tutorials, trainings and events or the products and services of third parties, which you expressed an interest to learn more about at an SAP event.

If you participate in tutorials or trainings provided by SAP, SAP may also track your learning progress in order to make this information available to you. Furthermore, we communicate on a regular basis by email with users who subscribe to our services, and we may also communicate by phone to resolve customer complaints or investigate suspicious transactions. We may use your email address to confirm your opening of an account, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt out of these communications, which are not marketing-related but merely required for the relevant business relationship. With regard to marketing-related types of communication (i.e. emails and phone calls), SAP will (i) where legally required only provide you with such information after you have opted in and (ii) provide you the opportunity to opt out if you do not want to receive further marketing-related types of communication from us. You can opt out of these at any time at www.sap.com/profile/unsubscribe.epx.

Ensuring compliance. SAP and its products, technologies, and services are subject to the export laws of various countries including, without limitation, those of the European Union and its member states, and of the United States of America. You acknowledge that, pursuant to the applicable export laws, trade sanctions, and embargoes issued by these countries, SAP is required to take measures to prevent entities, organizations, and parties listed on government-issued sanctioned-party lists from accessing certain products, technologies, and services through SAP’s websites or other delivery channels controlled by SAP. This may include (i) automated checks of any user registration data as set out herein and other information a user provides about his or her identity against applicable sanctioned-party lists; (ii) regular repetition of such checks whenever a sanctioned-party list is updated or when a user updates his or her information; (iii) blocking of access to SAP’s services and systems in case of a potential match; and (iv) contacting a user to confirm his or her identity in case of a potential match.

Furthermore, you acknowledge that any information required to track your choices regarding the processing or use of your Personal Data or receipt of marketing materials (that is to say, depending on the country in which the relevant SAP Group company operates, whether you have expressly consented to or opted out of receiving marketing materials) may be stored and exchanged between members of the SAP Group as required to ensure compliance.

SAP’s legitimate interest. Each of the use cases below constitutes a legitimate interest of SAP to process or use your Personal Data. If you do not agree with this approach, you may object against SAP’s processing or use of your Personal Data as set out below.

Questionnaires and surveys. SAP may invite you to participate in questionnaires and surveys. These questionnaires and surveys will be generally designed in a way that they can be answered without any Personal Data. If you nonetheless enter Personal Data in a questionnaire or survey, SAP may use such Personal Data to improve its products and services.

Creation of anonymized data sets. SAP may anonymize Personal Data provided under this Privacy Statement to create anonymized data sets, which will then be used to improve its and its affiliates’ products and services.

Recording of calls and chats for quality improvement purposes. In case of telephone calls or chat sessions, SAP may record such calls (after informing you accordingly during that call and before the recording starts) or chat sessions in order to improve the quality of SAP’s services.

In order to keep you up-to-date/request feedback. Within an existing business relationship between you and SAP, SAP may inform you, where permitted in accordance with local laws, about its products or services (including webinars, seminars or events) which are similar or relate to such products and services you have already purchased or used from SAP. Furthermore, where you have attended a webinar, seminar or event of SAP or purchased products or services from SAP, SAP may contact you for feedback regarding the improvement of the relevant webinar, seminar, event, product or service.

Image rights: During SAP NOW Brazil, SAP may register images of participants, including photo and video, and share that material with its Affiliates, business partners, as well as publish in whole or in part online pages, social networks and similar media.

Hotel information of speakers: For the convenience of the speakers, SAP may have access to Personal Data of the speakers that come to lecture in the event and use such Personal Data to reserve the respective accommodations.

Geolocation and Data Anonymization. SAP using a variety of data sources, which may be offered to you or that you voluntarily provide (for example, mobile or web application access to an event’s content or sessions), may at times determine the time and your approximate location at or during the event as part of the data processing activities for purposes of determining group interests, event planning, public safety or security and traffic monitoring. You agree to provide such data to help improve the experience of the event and give helpful feedback to SAP concerning your attendance. Personal Data that is used in determining your geolocation and other statistical research related to the event will be anonymized to create an analytical result that will not be personally identifiable or deemed Personal Data under the terms of this Privacy Statement.

Right to object. You may object to SAP using Personal Data for the above purposes at any time by unsubscribing at www.sap.com/profile/unsubscribe.epx. If you do so, SAP will cease using your Personal Data for the above purposes (that is to say under a legitimate interest set out above) and remove it from its systems unless SAP is permitted to use such Personal Data for another purpose set out in this Privacy Statement or SAP determines and demonstrates a compelling legitimate interest to continue processing your Personal Data.

Automated tools. In addition to the information you provide, SAP may also collect information during your visit to an SAP website or event through automated tools, which include Web beacons, cookies, embedded Web links, and other commonly used information-gathering tools. These tools collect certain standard information that your browser sends to our website such as your browser type and language, access times, and the address of the website from which you arrived at an SAP website. SAP will use these automated tools and the gathered information to display personalized content and to improve its websites. Using these tools, SAP is also able to collect aggregate data that is not related to a particular individual.

Unless another means to make your choice is listed below, you may refuse the use of automated tools like cookies by selecting the appropriate settings in your browser. Kindly note that the settings in your browser regarding cookies are always limited to the particular browser installed on a particular device and that, as a consequence, if you visit SAP’s websites with different browsers or different devices, you have to disable the tracking cookies in the browsers of all relevant devices. Please be aware that if you do so you may not be able to use the full functionality of the relevant site.

Furthermore, SAP uses the following automated tools that feature a particular opt-out mechanism beyond browser settings:

(1) Adobe Analytics. Adobe Analytics uses IP addresses to establish the approximate region where a user is coming from. Therefore, Adobe Analytics first collects the full IP address of users and then anonymizes it. Only the anonymized IP address is used to determine the approximate location from which a user is accessing a certain website.

Furthermore, if you are a registered user and logged on, SAP uses Adobe Analytics to track your user ID and how you use the relevant website.

This information is used to display targeted content on SAP Group websites using Adobe Analytics.

You can opt out of the use of Adobe Analytics by using this link: http://sap.d1.sc.omtrdc.net/optout.html?optout=1&confirm_change=1

(2) Adobe Target. Adobe Target assigns a user ID to each user who does not opt out of the tracking as described below and then creates a user profile based on this user ID by adding information about the user’s (i) browser and other device-specific information, (ii) information about usage behavior, and (iii) location data. Location data is collected by analyzing the user’s anonymized IP address: Adobe Target first collects a user’s full IP address and then anonymizes it. Only the anonymized IP address is used to determine the approximate location from which a user is accessing a certain website.

This information is used to display targeted content on SAP Group websites using Adobe Target.

You can opt out of the use of Adobe Target by using this link: http://sap.d1.sc.omtrdc.net/optout.html?optout=1&confirm_change=1

(3) Google Analytics. Google Analytics uses cookies, which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on site activity for site operators, and providing other services relating to site activity and Internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

Google has developed the Google Analytics Opt-out Browser Add-on. It provides website visitors more choice on how their data is collected by Google Analytics. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. It can be downloaded here: http://tools.google.com/dlpage/gaoptout?hl=en

(4) SAP Web Analytics (“SWA”). SWA helps to analyze how users use the relevant site. The information generated (including a part of your IP address and a browser ID) will be transmitted to and stored by SAP. SAP will use this information only for the purpose of evaluating your use of the website, compiling reports on website activity for website operators – and finally, to improve SAP’s websites.

If you would like to opt out of SAP Web Analytics tracking, please specify your preference using the checkboxes (for example, “Allow tracking”), which are provided on the relevant sites that use SAP Web Analytics.]


In the following cases SAP will only use your Personal Data as further detailed below after you have granted your prior consent into the relevant processing operations. Therefore, each information about a processing operation with regard to Personal Data is linked to one consent statement in the Consent Resource Center. If you re-open this Privacy Statement after you have initially one or more consents granted you will not only see the information related to the consents you have granted but the full privacy statement.

News about SAP’s Products and Services. Subject to a respective provision and your consent, SAP may use your name, email and postal address, telephone number, job title and basic information about your employer (name, address, and industry) as well as an interaction profile based on prior interactions with SAP (prior purchases, participation in webinars, seminars or events or the use of (web) services - further details on this topic can be found in the TrustArc Consent Manager displayed on the relevant SAP website, or if the TrustArc Consent Manager is not available, above) in order to keep you up to date on the latest product announcements, software updates, software upgrades, special offers, and other information about SAP’s software and services (including marketing-related newsletters) as well as events of SAP and in order to display relevant content on SAP’s websites. In connection with these marketing-related activities, SAP may provide a hashed user ID to third party operated social networks or other web offerings (such as Twitter, LinkedIn, Facebook, Instagram or Google) where this information is then matched against the social networks’ data or the web offerings’ own data bases in order to display to you more relevant information.

Creating user profiles. SAP offers you the option to use its web offerings including forums, blogs, and networks (such as the SAP Community) linked to this website that require you to register and create a user profile. User profiles provide the option to display personal information about you to other users, including but not limited to your name, photo, social media accounts, postal or email address, or both, telephone number, personal interests, skills, and basic information about your company.
These profiles may relate to a single web offering of SAP or, if created in the SAP Cloud Platform Identity Authentication Service, may also allow you to access other web offerings of SAP or of other entities of the SAP Group, or both (irrespective of any consent granted under the section “Forwarding your Personal Data to other SAP companies.” below). It is, however, always your choice which of these additional web offerings you use and your Personal Data is only forwarded to them once you initially access them. Kindly note that without your consent for SAP to create such user profiles SAP will not be in a position to offer such services to you where your consent is a statutory requirement that SAP can provide these services to you.

Within any web offering, beyond the mere provision of access your profile is used to personalize interaction with other users (for example, by way of messaging or follow functionality) and by SAP to foster the quality of communication and collaboration through such offerings and for SAP to provide gamification elements (gamification is the process of taking something that already exists, such as a website, an enterprise application, or an online community, and integrating game mechanics into it to motivate participation, engagement, and loyalty). To the greatest extent supported by the relevant web offering, you can use the functionality of the relevant web offering to determine which information you want to share.

Special categories of Personal Data. In connection with the registration for and provision of access to an event or seminar, SAP may ask for information about your health for the purpose of identifying and being considerate of individuals who have disabilities or special dietary requirements throughout the event. Any such use of information is based on the consent you grant hereunder.
Kindly note that if you do not provide any such information about disabilities or special dietary requirements, SAP will not be able to take any respective precautions.

Event profiling. If you register for an event, seminar, or webinar of SAP, SAP may share basic participant information (your name, company, and email address) with other participants of the same event, seminar, or webinar for the purpose of communication and the exchange of ideas.

International Transfer, Storage for Future Use and Forwarding of your Personal Data: SAP may transfer your Personal Data to other entities within the SAP Group. The current list of SAP Group entities is here. In such cases, these entities will use Personal Data for the same purposes and under the same conditions as summarized above in this Section C. You understand and agree that your Personal Data may be collected, transferred and stored outside your country of residence or from where you originally delivered the Personal Data, provided that it remains protected in accordance with the applicable industry security and privacy standards with respect to the respective data. SAP may transfer your Personal Data to third parties participating in the event who you may have expressed an interest in presenting their respective products and services at the event, but may or may not be directly or indirectly related to the products and services of SAP. When your Personal Data is transferred to a third party under the terms of this Privacy Statement, you agree that your Personal Data will be subject to the protections of the privacy statement or policy of such third party, however SAP cannot act on your behalf to exercise any rights that you may have to protect such Personal Data. Your Personal Data may be preserved and maintained by SAP as a record of your interest in such event so that SAP may invite you to the same or similar events in the future, unless you choose not to further share your Personal Data with SAP for that purpose.

Revocation of a consent granted hereunder. You may at any time withdraw a consent granted hereunder by unsubscribing at www.sap.com/profile/unsubscribe.epx. In case of withdrawal, SAP will not process Personal Data subject to this consent any longer unless legally required to do so. In case SAP is required to retain your Personal Data for legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of personal data by SAP up to the point in time of your withdrawal. Furthermore, if your use of an SAP offering requires your prior consent, SAP will not be (any longer) able to provide the relevant service (or services, if you revoke the consent for SAP to use your profile under the SAP Cloud Platform Identity Authentication Service for multiple SAP offerings), offer or event to you after your revocation.

Where SAP is subject to U.S. privacy requirements, the following also applies:

Do Not Track. Your browser may allow you to set a “Do not track” preference. Unless otherwise stated, our sites do not honor “Do not track” requests. However, you may elect not to accept cookies by changing the designated settings on your web browser or, where available, by way of the TrustArc Consent Manager if the relevant website contains a link to it. Cookies are small text files placed on your computer while visiting certain sites on the Internet used to identify your computer. Please note that if you do not accept cookies, you may not be able to use certain functions and features of our site. This site does not allow third parties to gather information about you over time and across sites.

Requirements to Protect Children's Privacy. We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us at privacy@sap.com.

E. Russia-Specific Provisions
The following applies to users who are resident in the Russian Federation:

The services hereunder are not intended for use by citizens of the Russian Federation who are resident in Russia. If you are a Russian citizen residing in Russia, you are hereby notified that any Personal Data that you input into the services will be solely at your own risk and responsibility, that you expressly agree that SAP may gather your Personal Data and will process this data in the United States and in other countries, and that you will not hold SAP accountable for any potential non-observance of legislation of the Russian Federation.

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